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2011年12月29日

廣告遊戲化

 

廣告與遊戲結合,在行銷運用上是相當常見的方式。Gamification(遊戲化),更是現在在互動平台多元化之下行銷運用討論的熱門方式。以下這份簡報完成於2011年11月,整理了不少我之前實際參與企劃的專案,算是將遊戲行銷理論與實務彙整的經驗分享,提供給大家參考,希望能拋磚引玉。也歡迎對遊戲行銷有興趣的朋友,與我聯繫討論。

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